CAKE Loyalty is a powerful feature designed to help restaurants build stronger connections with their customers. This guide will introduce you to the core benefits of CAKE Loyalty, outline its key features, and provide a simple roadmap to get started. If you’re ready to elevate your customer retention strategy and grow your business, CAKE Loyalty is the perfect solution.
Table of Contents
CAKE Loyalty is a comprehensive rewards program integrated directly into your CAKE POS and Online Ordering (OLO) systems. It enables customers to earn points during every visit or order and redeem them for discounts on future purchases, creating a rewarding and engaging experience.
Key Features of CAKE Loyalty
- Seamless Earning and Redemption: Customers can earn points in-store or online and redeem them for savings on future orders.
- Customizable Conversion Rates: Adjust how customers earn and redeem points to fit your restaurant’s needs.
- Flexible Enrollment: Customers can sign up using their phone number or email, making enrollment fast and easy.
- Guest Portal Access: Customers can manage their loyalty profiles, track rewards, and update their details through the online portal.
- Incentives for Engagement: Offer bonus points for signing up or completing profiles to encourage participation.
- Cross-Channel Integration: CAKE Loyalty works seamlessly across your POS and OLO platforms, ensuring consistency for customers.
- Drive Repeat Business: Incentivize customers to return by rewarding their loyalty.
- Build Stronger Customer Relationships: Make customers feel valued with discounts.
- Increase Customer Retention: Stand out from competitors by offering an enticing loyalty program.
- Customizable for Your Business: Tailor point-earning and redemption rates to align with your revenue goals.
- Streamline Customer Management: Simplify customer sign-ups, tracking, and engagement with integrated tools.
Ready to use CAKE Loyalty? Here’s a simple guide to get started:
- Purchase the CAKE Loyalty Feature: Visit the CAKE Shop via the Admin Portal to purchase and enable the CAKE Loyalty feature for your restaurant.
- Check Your POS Version: Ensure your POS system is running version 6.36.12.0 or above, as this is required for CAKE Loyalty.
- To check your POS version, select the register name in the top-left corner of the sign-in screen on any terminal in your network.
- To request a POS upgrade, contact CAKE Support via text or call at (855) 696-2253.
- Activate CAKE Loyalty: Once you've purchased the Loyalty feature, activate it in the Admin Portal. This process includes configuring your loyalty settings, such as choosing how customers will enroll, setting point-earning and redemption rates, and downloading your Loyalty QR Code.
- Start Enrolling Customers: Promote your loyalty program using the QR code and other marketing materials. Customers can sign up in-store, online, or through the Loyalty Guest Portal and start earning points right away.
Have existing loyalty program contacts you'd like to transfer to CAKE loyalty? Contact CAKE Support at (855)696-2253 to initiate the process.
For additional details, check out our CAKE Loyalty: FAQ article.
Learn How to Enable CAKE Loyalty
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