1. What is CAKE Loyalty?
CAKE Loyalty is a customer rewards program designed to incentivize repeat business and foster customer loyalty. It allows restaurants to reward their customers with points for their purchases, which can be redeemed for dollars off their check.
Related Articles: CAKE Loyalty: Overview & Requirements
2. How do customers enroll in CAKE Loyalty?
Customers can enroll in CAKE Loyalty either by signing up in-store at the point of sale, online through your Online Ordering website or by scanning your restaurants unique marketing QR code. Once enrolled, they can start earning points immediately.
Related Articles: How Customers Enroll into CAKE Loyalty, How A Customer Enrolls into CAKE Loyalty via Online Ordering (OLO)
3. Can I migrate my existing loyalty program contacts to CAKE Loyalty?
Yes. To start the migration process, contact CAKE Support at (855) 696-2253. You will be sent an Excel file to fill out with your loyalty contacts' information, including full name, email address, address, phone number, and loyalty points balance. Once you complete and return the file, your existing loyalty contacts will be imported into CAKE Loyalty and your loyalty customers will receive an onboarding email. More information will be provided upon request.
4. Where can I find information about Loyalty Redemptions in my reports?
On the Close Cash report, Loyalty Redemptions will be displayed under the ‘Discounts & Comps’ section.
In the Transactions Report, Loyalty information can be found under the Transaction report, within the ‘Discounts & Comps’ tab.
5. What do the Discount Type and Discount Reason display as in reports?
In reports, the Discount Type will be displayed as 'Loyalty', indicating that the discount applied is part of the CAKE Loyalty program. Similarly, the Discount Reason will be displayed as 'Loyalty Discount', providing clarity on the reason for the discount being applied.
6. Can I customize the rewards offered through CAKE Loyalty?
With CAKE Loyalty, loyalty points can be redeemed for dollars. You have the ability to customize the rewards by setting the Dollar to Points conversion and the Points to Dollar conversion within the CAKE Admin Portal Loyalty Options settings.
Related Articles: How to Activate CAKE Loyalty
7. How can I track the performance of my loyalty program?
Restaurants can track the performance of their loyalty program through the Loyalty Report. This reports provides insights into key metrics such as total points earned, total points redeemed, new loyalty sign-ups, and more.
Related Articles: CAKE Dashboard: Loyalty Report
8. Is there a guest portal for customers to manage their loyalty accounts?
Yes, CAKE Loyalty includes a guest portal that allows customers to manage their loyalty account, view their points balance, track their activity, and view linked credit cards. This self-service portal enhances the customer experience and encourages engagement with the loyalty program.
Related Articles: CAKE Loyalty Guest Portal
9. Can I integrate CAKE Loyalty with my online ordering system?
Yes, once CAKE Loyalty is activated it is seamlessly integrated with your online ordering website, allowing customers to earn and redeem points for orders placed. This integration extends the benefits of the loyalty program to online transactions.
Related Articles: How A Customer Enrolls into CAKE Loyalty via Online Ordering (OLO), CAKE Loyalty: How to Redeem Points via Online Ordering
10. How can I get started with CAKE Loyalty?
Currently, CAKE Loyalty is undergoing testing. Upon its official launch, you will receive notification through the CAKE Admin Portal, guiding you on how to get started with this feature.
11. Is it possible for customers to claim points if they forgot to enter their loyalty information?
Absolutely! Even if customers forget to enter their loyalty information during their transaction, they can still claim their points effortlessly. Here's how:
- In-Store Purchases: Each paid receipt will feature a QR code that customers can easily scan to claim any missing points.
- Online Orders: For digital receipts received via email, customers will find a convenient link located at the bottom of the email receipt. By clicking on this link, they can proceed to claim any missing points associated with their order.
Related Articles: CAKE Loyalty: Claim Missing Points
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